Welcome to Cherchez La Femme — Thornbury’s destination for beautiful lingerie, thoughtful service, and empowered self-expression.
Tucked in the heart of downtown Thornbury, Cherchez La Femme has been proudly serving the community since 2015. More than just a boutique, we’re a space where confidence, comfort, and a little bit of magic come together to help women feel their best — whether they’re slipping into lace or lounging in silk.
Meet Helena
In 2023, longtime customer and lingerie-lover Helena stepped into ownership — fulfilling her lifelong dream of running a boutique. She’s always had an entrepreneurial spirit (starting her first business at 21), but Cherchez La Femme is her true passion project. With a love for fine fabrics, flattering fits, and real conversations around body image and confidence, Helena’s mission is simple: to help women feel powerful, comfortable, and beautifully themselves.
Meet Alessia
If you’ve ever been in our fitting room, chances are you’ve met Alessia — our store manager, resident bra-fitting expert, and proud queen of our “Titty Committee.” Alessia joined Cherchez La Femme in 2017 and has since become the heart of the boutique. Her sharp eye, easy laugh, and uncanny ability to find the perfect bra make her beloved by customers far and wide.
Our Values
At Cherchez La Femme, we believe that lingerie isn’t about impressing anyone but yourself. It’s about how you feel — strong, sexy, soft, bold, or all of the above. We curate our collections with fit, feel, and function in mind, and pride ourselves on a personalized shopping experience that puts your comfort first.
We’re here to celebrate every curve, every season of life, and every person who walks through our door.